Recently, I’ve been getting a few e-mails asking me how much people’s site is worth due to the interest of site flipping. Honestly, there are so many variables to take into account that it’s going to be different for every site. But I’ll go over the generic things so people get the jest of what to focus on to potentially help increase the value of your site.

Is your site unique?

This definitely separates the men from the boys, the people who blend in the crowd and those that stick out like a sore thumb. But the uniqueness of your site can definitely raise the value amount of your blog or site. Essentially, if you are one of the first to create a unique site, everyone will follow in your footsteps.

Just look at John Chow and all the MMO followers.

And that leads to my example… not too many people want a make money online blog because it’s highly saturated and you’ll just get lost in the shuffle with the hundreds and thousands of other MMO blogs. I marketed DatMoney.com just to see the selling potential and the response I got was the fact that some were just turned off by the MMO niche in general.

Of course, if your site makes $x,xxx or more monthly consistently then you should have no problem. Which leads right on to my next point…

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I don’t write many paid reviews on here, many once or twice a month, if that. I may consider writing maybe four reviews a month, or once a week but this post isn’t to inform you that I’m considering adding an extra paid review or two, it’s more about why you should read other peoples’ paid reviews and why you should consider commenting on those.

Paid review has become such a big deal since bloggers starting blogging. It benefits the sponsors with traffic, exposure, backlinks but more importantly for you guys, the bloggers, you get some good money in your pockets. And sometimes even more!

Since I started blogging, I was never a big fan of reading reviews let alone paid ones from some of my favorite blogs. I’m sure a lot of you guys were like me and whenever you saw a paid review show up in your RSS Feeds, you ignored it, deleted it, moved on, right?

If I just described you, then you might want to reconsider taking the time to read it, check out the product/site that’s being reviewed and definitely start commenting on those specific posts.

See, reading paid reviews can help you in more ways than one, especially if you take time to leave a simple and thoughtful comment.

In my personal experience, I have taken the time out to read the entire post, comment on the review and eventually, the person who is selling the product contacts me for a paid review on my site. Sometimes it works out to be a long-term relationship. On top of that, there’s a potential of getting free products, advertisement spots purchased as well as sponsors for any contests you may have in the future.

I mean, people need to find you so they can purchase ad spots, buy reviews, etc, right? And 99 percent of the times, the person buying the review will check out the post as well as the comments to see what others think about it. Usually if they purchase one review they will purchase a whole bunch and that’s when they end up on your site to get themselves extra exposure.

For instance, I’m seeing tons of Publisher Spot reviews on a lot of blogs I go to recently (and it’s pretty ridiculous that is was on so many). I haven’t commented on every post I have seen, just a few. I haven’t heard anything yet so that just proves that this doesn’t work every single time but then again, nothing is guaranteed.

But it only takes 30 seconds to comment and simply by doing so, you could possibly have a long-term relationship with a great company!

I know site flipping has become a hot trend and if you’re going to get into it, you’re going to need to figure out how to monetize a site properly. Most buyers base how much they’re going to spend by the site’s monthly revenue and of course, the potential of the site.

I haven’t had any big sales, yet, only smaller ones for a few hundred here and there. Honestly, a few of them aren’t even eye catching at all but when it comes down to it, if your site is making money, you will have a buyer.

A lot of people have a hard time with monetizing a site but if you’re creative or if you’re able to network with other bloggers, I’m sure you’ll find a way. It’s not as hard as you think and even if you stay with the basics, you should be fine.

So, what are the basics?

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I can’t tell you how many times I preach not to get into the Make Money Online niche because more than likely you won’t make a lot of money. Plus, we know the Make Money Online niche is oversaturated… a LOT!

But if you already a site dedicated to it, built up the stats for your site and still manage to not make any money, well, you don’t need to start a brand new site, just convert it to a generic blog. And believe me, a majority of MMO blogs should do this and I will guarantee that you make more money simply by blogging.

Yes, simply by blogging. And I know what you’re thinking, “well, everyone comes to my site because they are expecting tips on how to make money. Plus, I spent so much time on this blog!”

Now, if you have a successful MMO blog, I wouldn’t suggest switching anything. For instance, if you make at least a few hundred dollars a month, have at least a few hundred subscribers, etc then you’re probably on the right path. If you do not , I would suggest switching that blog to a generic blog where you will and can blog about anything and everything. Trust me, I know a few people who have done it and now they make $x,xxx by doing so.

Here’s what you should do (assuming your blog is indexed in search engines, you have a bunch of backlinks to your site and you’re willing to take this step in converting your MMO blog):

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