Give Some Incentives to Get E-mail Subscribers and Keep Them!

Wednesday, August 20th, 2008 | Blogging Tips, RSS Feeds with 13 Comments

If you have not entered my Market Leverage contest to win a Nintendo Wii , feel free to check out the contest post. Some say it’s hard to enter but I say it’s as easy as subscribing via e-mail or posting about it on your blog.

If you’re looking to get more RSS Feed e-mail subscribers , you may want to give some sort of incentive for people. I mean, unless you have incredible unique content then it should be easier. But sometimes even incredible unique content just isn’t enough.

Before you guys jump to conclusion, when I say “give an incentive” I don’t mean holding a contest and giving away prizes. We should all know that’s only a temporary method of getting e-mail subscribers because a bunch will just unsubscribe soon after the contest ends.

But again, if you have incredible unique content that blows readers’ minds away then I’m sure a majority of them will stay subscribed for quite sometime. Or you can give them additional incentives to stay subscribed. Keep reading…

As you know, I said “Search Engine Traffic = More RSS Feed Subscribers” and I stand by that. Of course, you need to know how to entice those visitors just like any other reader or visitor that stumbles across your blog.

Since I wrote that post, I have gained six e-mail subscribers on average each day and it’s usually hard to get e-mail subscribers regularly. Now I know you guys are thinking it was from my current contest but no, you’re wrong! For those who are subscribed via e-mail that wanted to enter my contest, they needed to officially comment for their entry to count .

Of course, I’m sure there are tons of people who simply don’t read the rules! :P

Anyways, instead of going over the same points that I made in my previous post, just go here to read it. In this post, I’m going to focus on how to actually keep your e-mail subscribers from staying subscribed.

Now most people use contests as a way to initially get subscribers, unfortunately, there are a bunch who will unsubscribe shortly after the contest… unless you give them incentives! (Geez, what have I have been saying this entire post?)

Here are a few quick tips to keep your e-mail subscribers subscribed that seem to work for me as well as others:

- Offer eBooks – this method is a great way to increase your RSS Feed subscribers as well as keep them. I mean, if they’re willing to subscribe to get the eBook, I bet they’re stay subscribed. Plus, if they’re impressed by your eBook (which is saying a lot) then they want more information that you would be supplying from your blog.

- Offer Free Advertising, Blog Reviews – People love to win things and with this method, you don’t have to do much. Just offer to write blog reviews or give an ad spot on your blog to a random e-mail subscriber each day, week, month, whatever. That way every single person would stay subscribed. This is definitely a great way to keep e-mail subscribers, plus, I noticed some people start commenting more as well!

- Offer anything worthy of giving away that does not require you paying – Like I mentioned above, free advertising, blog reviews don’t require any money spent from your pockets. You can even offer Entrecard credits, personal consoling, etc.

- Offer great content – A lot of people tend to overlook this but great content is one of the essential parts of keeping a reader around. Of course, offering incentives can be good but you won’t officially know if they’re sticking around simply for the incentives or the content.

- Entice with your content – in addition to having great content, make sure you entice them to come back for more. For instance, you can start a blog post series like I did when I wrote “Search engine traffic = More money and more RSS Subscribers” in which I covered only the RSS Feeds part and enticed people on the making money aspect . So, if they really wanted to know about the making money aspect , they would have to check back (or stay subscribed).

Now I know this may not work for every niche but it should . Personally, I know a few people who have gained hundreds, if not, thousands of e-mail subscribers from doing the simple steps above.

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Comments

  1. 1
    Sell Porn Make Money // August 20th, 2008 at 8:36 am

    That is the all important challenge, isn’t it? Keeping subscribers is 2-3 times easier than getting them and keeping them means added profit opportunities. Good post.

    Sell Porn Make Moneys last blog post..Naughty America Billing Issues Resolved

  2. 2
    Sly from Slyvisions dot Com // August 20th, 2008 at 9:21 am

    I’ve been doing incentives with my blog for a very long time now. I’m not actually getting RSS/email subscribers, but comments instead. I randomly pick one of the Top Commenters to become the “Comment King”, who will then get the monthly prize. It still increases my subscribers though since my readers just can’t wait to see the next post that I put up so they can comment on it.

    By the way, this month’s Comment King gets a free 125×125 banner for one month. :P

    Sly
    http://slyvisions.com

    Sly from Slyvisions dot Coms last blog post..Entrepreneurial Learning Through Wikinomics

  3. 3
    Barry // August 20th, 2008 at 10:05 am

    I have worked on SE keyword posts – I am still almost ignored by search engines – without any known reason as to why.

    It’s OK – I don’t want a wii maybe next contest

    Barrys last blog post..More Dumb Criminal Stories

  4. 4
    Nathaniel // August 20th, 2008 at 11:43 am

    Nice! This works mostly for the Internet marketing niche, but it could work other niches. Question: how do you randomly draw an email address or a person? They are not listed in feedburner.

  5. 5
    Jay // August 20th, 2008 at 11:51 am

    Sly – I’ll go check it out :D

    Barry – Let me know if you need help with that. Sometimes it takes a while to get indexed in search engines, of course, there are quick ways to get those posts indexed. :D

    Nathaniel – How do you randomly draw an email address that is NOT listed in feedburner? Well, you can go by their e-mail they put when they comment.

    But use random.org to randomly select someone.

    Did I answer your question?

    Jay

  6. 6
    Nathaniel // August 20th, 2008 at 11:54 am

    Well really I want to know where the emails are listed in feedburner, I do not see them. So that I can draw an address from feedburner.

  7. 7
    Nathaniel // August 20th, 2008 at 11:59 am

    Jay I played around with it and found the list. My question is answered then. If you want to leave another comment so your blog has more comments, be my guest.

  8. 8
    Jay // August 20th, 2008 at 12:00 pm

    Nathaniel – My mistake. Once you login to Feedburner, on the left hand side under “Feed Stats” click on subscribers. Then scroll down to “Email Subscription Services” and then click on Feedburner Email Subscriptions and “manage your email subscription list.”

    From there you can sort it out and even export your email list onto an Excel sheet.

    Hope that helps.

    Jay

  9. 9
    Nathaniel // August 20th, 2008 at 1:49 pm

    Yeah it does help a bit. I found it before but just by looking around.

  10. 10
    indocontest // August 20th, 2008 at 7:52 pm

    Like always, Nice Post @Jay!!.
    Love to read your post. :)

    indocontests last blog post..Win Cash Prizes at Flashmint Contest!

  11. 11
    Blog for Beginners // August 22nd, 2008 at 8:08 am

    Great tips, Jay. What I’m doing on my blog is to reward my most active reader with free advertising for a month but then I don’t shout it loud; only those readers who have been following me daily knows what’s happening.

    I’m looking at the possibility of blog review as a reward as what you have suggested on your post.

    Yan

    Blog for Beginnerss last blog post..20 Possible Ways to Optimize Your Blog

  12. 13
    Andy T // August 23rd, 2008 at 7:09 pm

    You walk in a restaurant because you know that the food is good. You read a book because you want to read [the topic interest you].
    Give incentive to get reader is short term only.
    I would rather you concentrate to write good content.

    Andy Ts last blog post..Roof Turbine Squeaking

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