I’m sure for all you affiliated marketers out there reading this (probably like 2 of you guys), you know website colors can affect a conversion or not. But can the same thing be said about making money with your blog? Does color really have such an impact on your daily lives that it could influence you to not click on an ad or visit a specific site? Well, the answer is yes .

Color does affect many aspects of our lives. For instance, they say red symbolizes power, intensity, passion and courage. Now, have you ever wondered why so many businessmen wear red ties?

Now, let’s stick with the color red example. On the other hand, some people say red can symbolize sexual impulses, danger and quite possibly shame. Now, have you guys ever been to a porn site before?

Yes, you say? *cough* Pervert… just joking, I mean, it’s pretty hard to avoid stumbling across one nowadays, huh? But a large majority of porn sites have some sort of red theme, and most of them that have that color know that red symbolizes sexuality and sexual impulses.

Now, I’m not saying every site would or should have red but that was just a simple observation.

Since we’re stuck on red , did you guys know that the percentages are higher for red cars to get pulled over by a cop than any other colored car? Also, car insurances are usually higher for red colored cars as well.

Can you believe just a simple color can affect our daily lives?

I recently read on Uberaffiliate.com and Paul mentions that landing pages for affiliate marketing should have “happy colors” such as blues , greens , oranges and reds . According to Paul, “The most popular color is probably blue, although I’ve had some success with orange pages on a white background. In most cases keeping the background white is better, black looks much too dark and almost depressing.”

He also mentioned the fact that people should stay away from gloomy colors like grey (did you guys notice me changing my colors last week?).

Now, Paul is an “Uber Affiliate” marketer, he obviously has lots of experience with landing pages. And the color schemes can be said about blog themes too!

What I’m trying to say is colors can affect your daily life, but at the same time, it can also help you adjust to have readers stick around a little longer. Maybe have an additional conversation? Maybe get a few more ads clicked on?

Some tips about website color schemes that I have read:

- Black text on a white background is dull but it is the most readable and pleasing to the eye
- Yellow text on a light or white background is not only unreadable, but causes eye-strain which equals people not staying on your site very long
- Blues and white backgrounds work best for business sites
- Maternity sites should consider using some pink
- Golf or lawn sites should consider green
- Food sites should consider red

I’m sure I left some off but I hope you guys get the point: website colors can affect your blog as well; if your visitors can barely read your site then I bet you won’t have many people returning. And if you don’t have people going to your website that means you’re probably not going to make money.